Geneva – July 2011

As part of a strong range of new introductions, Swiss Watch Manufacturer Alpina Genève is proud to launch the new Sailing Collection, inspired by the close collaboration with the Italian Extreme 40 Catamaran team Niceforyou.

Emphasizing on its strong commitment to the spectacular Extreme Sailing Series, Alpina Geneve developed the automatic Yacht Timer caliber AL-880 in-house, based on the Sellita SW500 chronograph movement. The caliber is encapsulated in a new, stainless steel 30 ATM water-resistant case, of which the shape resembles Alpina case designs from the past. This new model with sailing countdown function is available either with a white or a black dial. In addition to the new Yacht Timer version, Alpina introduces another attractively priced version the Alpina Sailing Automatic with 3 hands and a date window, with similar case and dial design. All Alpina Sailing timepieces are available on rubber strap, metal bracelet or metal mesh bracelet, for absolute comfort and security in the most extreme situations.

The Extreme 40 Catamaran inspired the development of the Alpina Sailing Collection. Alpina Sailing timepieces will be offered in limited editions and come in a special packaging alongside a miniature reproduction of the Extreme 40 Catamaran.

To promote this entirely new collection, Alpina Genève is proud to announce its exclusive partnership with Team Niceforyou, which is engaged in the Extreme Sailing Series. Niceforyou believes in the quality and high standards of the Extreme Sailing Series and has decided to take part in the circuit from 2011, alongside a team of extremely high profile sailors, led by an exceptional skipper: Alberto Barovier. Barovier was the winner of the 2010 America’s Cup on board the trimaran BMW Oracle Racing. The team gathers some of the best sailors from Italy, who together boast 12 participations in the America’s Cup, more than 15 world titles, a similar number of European and national titles and one Olympic Game. For more information, please visit www.nicesailingteam.com.

Nine fantastic venues will welcome the international Extreme Sailing Series this season, the fifth consecutive year the circuit has dazzled VIP's and spectators across the globe, with more days racing than ever before. A mix of buzzing cosmopolitan cities and spectacular seaside resorts, each carefully chosen to provide not only the hottest racing but also the best vantage points for spectators to get up close to all the action.

Muscat, Oman - 22nd - 24th February 2011

Qingdao, China - 15th - 17th April 2011

Istanbul, Turkey - 25th - 29th May 2011

Boston, USA - 30 June - 4th July 2011

Cowes, UK - 6th - 12th August 2011

Trapani, Italy - 16th - 18th September 2011

Nice, France - 30th September - 2nd October 2011

Almeria, Spain - 12th - 16th October 2011

Singapore - 9th - 11th December 2011

For 2011 there will be 47 days of racing and up to 282 races, each lasting around 20 minutes. Each day is a mix of corporate sailing races, giving VIP guests and media a chance to get out on the water and experience the Extreme 40 and then the real action of the Extreme Sailing Series racing itself — although there will still be ‘fifth man’ guests on board, expect the sailors to take no prisoners in the fiercely competitive races. Things will step up yet another gear for the final race of each event, which counts for double points!

Alpina Genève will equip the Niceforyou Team with timepieces from its new Sailing Collection and wishes already “Well wind” towards the victory!

More about Alpina Genève:

At Alpina Genève, Swiss Watch Manufacturers since 1883 and a reference in high quality, we manufacture boldly designed sports and lifestyle watches. Our strategy is to produce these luxury sports and lifestyle watches at sensible prices to reach younger watch enthusiasts. Alpina Genève is all about passion. The brand is a fully integrated manufacture, involved in all stages of the production of its watches, from initial design to final assembly and exhaustive quality control. A team of highly qualified watchmakers assembles each watch by hand and Alpina has invested heavily in state-of-the-art digital machinery to ensure maximum quality and life expectancy. The collections have been developed around four core themes: Adventure, Aviation, Racing and Club. Every watch that leaves the Manufacture shares the following characteristics: accuracy, legibility, shock and water resistance, strength and reliability.

Each watch is also designed to be bold and sexy, tough and elegant, a pleasure to wear and behold.

Alpina Genève is constantly innovating to offer enhanced creativity in its watches and to guarantee exceptional value. The manufacturing plant in Plan-les-Ouates, Geneva is home to all the trades necessary to build top quality timepieces, while offering the best working conditions for its highly skilled work force. www.alpina-watches.com

For more information, please contact Mrs Yasmina Pedrini: pedrini@alpina-watches.com

Alpina Watch International S.A.

8 Chemin de la Galaise

Plan-les-Ouates

CH-1228 Genève

Switzerland

Tél. : +41.22.860-8740

Fax : +41.22.860-0464

www.alpina-watches.com