alpina is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneve. Founded in 1883, alpina celebrated its 125th Anniversary in 2008 and is evolving into a niche Sports & Lifestyle brand. The company is involved in all stages of watch production, from initial design to final assembly and quality control. Each watch is assembled by hand and extensively controlled with state of-the-art equipment, in order to ensure maximum quality and durability. The company innovates to offer creativity and exceptional value. Its factory in Plan-les-Ouates Geneve is ultra modern and offers the best environment for its watchmakers.
alpina positions itself in the Accessible Luxury segment, with most of its watches selling at CHF 1'000-5'000 retail. The company is expected to continue its annual 50% growth, doubling in size every two years. Production is planned to grow to 25’000 pieces annually.
alpina is not just a luxurious timepiece. Behind it is an extensive creative process that involves an inspired design, smart development and unparalleled attention to detail. alpina watches have bold and recognizable designs that radiate luxury.
Each alpina watch is hand-assembled and each watch is checked and controlled over a long period of time - by both human beings as well as special equipment to ensure optimal quality. Making no compromises in terms of quality is a strict priority for alpina. The alpina Manufacture is located in Geneve, the world’s most prestigious location for high-quality watchmaking.
alpina has all the attributes of a luxury watch, but at accessible price. alpina watches are defined by their high quality, differentiation and precision in design and manufacture. Their perceived value — through quality of design, materials, and manufacture — is a key component of its success.