Geneva - May 2012
Swiss Watch Manufacturer alpina Genève is proud to announce branding of a Swan 80 participating in various yacht regattas in the Mediterranean in 2012. The alpina Swan has recently raced in the Palmavella and will race in the Loro Piani and Giraglia regattas in June. Later this year, the alpina Swan will race in the Voiles des St. Tropez and the Middle Sea Race regattas.
Various regatta sponsorships are activities to support the alpina Sailing Collection. Its star product is an automatic chronograph with regatta start function. alpina developed this regatta caliber AL-880 in-house, based on the Sellita SW500 chronograph movement. The caliber is encapsulated in a stainless steel 30 ATM water-resistant case with rotating bezel. Currently, alpina is the only watchmaker offering such an easy to read automatic regatta caliber. The watch has a RRP of 2350 Euro.
In addition to the regatta version, alpina offers another attractively priced version the alpina Sailing Automatic with 3 hands and a date window, with similar case and dial design. All alpina Sailing timepieces are available on rubber strap, metal bracelet or metal mesh bracelet, for absolute comfort and security in the most extreme situations.
More regatta sailing with alpina
Besides the alpina Swan 80, alpina was the official watch sponsor of Extreme Sailing Series Team Niceforyou, skippered by Alberto Barovier. Barovier was the winner of the 2010 America’s Cup on board the trimaran BMW Oracle Racing. Each alpina Sailing timepiece is offered in limited edition and is delivered in a special packaging alongside a miniature reproduction of an Extreme 40 Catamaran.
alpina is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneve. Founded in 1883, alpina celebrated its 125th Anniversary in 2008 and is evolving into a niche Sports & Lifestyle brand. The company is involved in all stages of watch production, from initial design to final assembly and quality control. Each watch is assembled by hand and extensively controlled with state of-the-art equipment, in order to ensure maximum quality and durability. The company innovates to offer creativity and exceptional value. Its factory in Plan-les-Ouates Geneve is ultra modern and offers the best environment for its watchmakers.
alpina positions itself in the Accessible Luxury segment, with most of its watches selling at CHF 1'000-5'000 retail. The company is expected to continue its annual 50% growth, doubling in size every two years. Production is planned to grow to 25’000 pieces annually.
alpina is not just a luxurious timepiece. Behind it is an extensive creative process that involves an inspired design, smart development and unparalleled attention to detail. alpina watches have bold and recognizable designs that radiate luxury.
Each alpina watch is hand-assembled and each watch is checked and controlled over a long period of time - by both human beings as well as special equipment to ensure optimal quality. Making no compromises in terms of quality is a strict priority for alpina. The alpina Manufacture is located in Geneve, the world’s most prestigious location for high-quality watchmaking.
alpina has all the attributes of a luxury watch, but at accessible price. alpina watches are defined by their high quality, differentiation and precision in design and manufacture. Their perceived value — through quality of design, materials, and manufacture — is a key component of its success.