Alpina Watches

Be a Player

Time may pass but it never entirely disappears: as it moves forward things evolve, leaving in their wake tangibles like tradition, heritage and accomplishment. Along these lines, the re-launch of a venerable brand like Alpina sees time moving in both directions at once. Into the past where craftsmanship and dedication first lifted an idea from paper to reality to notoriety, and into the future where a newly positioned sport and lifestyle brand—young at heart and with an attitude born of possibility—has already found a place with those in the know. Those who head their own tribes, create the latest trends, work hard and play harder.

Alpina News

Niceforyou Extreme Sailing Series

Alpina Genève is proud to announce its exclusive partnership with Team Niceforyou racing in the Extreme Sailing Series. Niceforyou believes in the quality and high standards of the Extreme Sailing Series and has decided to take part in the circuit from 2011, alongside a team of extremely high profile sailors, led by an exceptional skipper: Alberto Barovier. Barovier was the winner of the 2010 America’s Cup on board the trimaran BMW Oracle Racing.

RACHEL MACCLUGAGE

RACHEL MACCLUGAGE - LADIES JET SKI WORLD CHAMPION

If you stop doing something for 10 years it is almost impossible to come back as good as you were. But to come back better - well that takes someone exceptional. That person, though, is Rachel MacClugage. After a break from racing of a decade, Rachel come back to the sport and not just competed but actually became the 2009 World Champion. That is why Alpina is so very proud to have her on board as our ambassador for the Ladies Extreme Regulator Automatic.

BEN SOUTHALL, WINNER of “THE BEST JOB in the WORLD!”

BEN SOUTHALL is the new “ALPINA ADVENTURE AMBASSADOR”

If you are going to spend six adventurous months on ‘paradise island’ with diving and swimming as your daily activities, and if your tools need to be highly functional, ultra-resistant and extremely durable, what would you bring? The Alpina Extreme Diver 1000 Meters watch, tailor-made for this modern-day Robinson Crusoe, sounds like the perfect choice….

AURELIEN DUCROZ - WORLD FREERIDE CHAMPION

A REAL LIFE MODERN DAY ADVENTURER

Not content with being the World Freeride Champion, Aurélien now wants to conquer the waves. His « Latitude Snow, Longitude Sea » project has him challenging the mountains in winter and the oceans in summer – and of course he takes his trusty Alpina Extreme Regulator wherever he goes.

CHRIS MACCLUGAGE - 13 TIMES A WORLD CHAMPION

CHRIS MACCLUGAGE - 13 TIMES A WORLD CHAMPION
When your job is racing high performance jet skis and you compete in the endurance races, you need to know that the watch that you wear is going to be able to stand up to all that you can throw at it. Chris has been not just once a World Champion, but he is the reigning champion and has won the title an incredible 13 times. He is the proud wearer of an Alpina Extreme Diver