Alpina Geneve expands its involvement in motorsports. Here pics of the brand new Lola – Level 5 Le Mans race cars, sponsored by ALPINA WATCHES and Microsoft Office!

Alpina Genève is proud to announce its exclusive partnership with Team Niceforyou racing in the Extreme Sailing Series. Niceforyou believes in the quality and high standards of the Extreme Sailing Series and has decided to take part in the circuit from 2011, alongside a team of extremely high profile sailors, led by an exceptional skipper: Alberto Barovier. Barovier was the winner of the 2010 America’s Cup on board the trimaran BMW Oracle Racing.

Swiss Watch Manufacturer Alpina Genève is excited to launch its new Startimer Pilot Collection; a highly attractive range of contemporary timepieces, inspired by original Alpina designs from the 1920s and 30s.

During two decades, Alpina Watch International was known as a specialized manufacturer and official supplier of military watches, utilized by pilots. These early aviation pioneers had strict requirements: their instruments had to be extremely precise and provide ultimate shock resistance. In addition, Alpina pilot’s watches were mostly equipped with an anti-magnetic case, a high-contrast dial with oversized luminous numerals and luminous hands for instant readability.

THE DOORMAN CHALLENGE AT EXCLUSIVE L.A. NIGHTCLUB, THE BOUDOIR

The stars were out for the launch of our new Club collection of affordable luxury watches. Eva Longoria, (Desperate Housewives), Laurence Fishburne (CSI), Ashley Green (Twilight), Holly Marie Combs (Charmed) and Shemar Moore (Criminal Minds) were all present to see for themselves the new collection and try on the models.

Members of the public also had a chance to mingle with the stars and to try on our newest watches, as well as dancing to the hottest tunes, drinking the trendiest champagne and partaking of the coolest snacks. To get access to this normally inaccessible palace of fun, all anyone had to do was come armed with a witty or unusual chat up line that made the doorman smile and access to this most exclusive sanctury was granted.

ROMAIN BRANDELA – GENTLEMAN RACING DRIVER, ALPINA AMBASSADOR

Who has never wanted to throw a high performance sports car round a race track at the highest speeds possible? Who has never dreamed of racing at speeds of over 300 kph in a dream car, knowing that danger is every corner, but knowing also that there is nothing sp exhilerating as the power of speed?

Romain Brandela is a professional racing driver and it is his job to race lamboughinis. Passionate about motor racing for as long as he can remember, Romain is also passionate about high quality sports watches, too, which is why Alpina is priviliged to partner him in his race for victory.