COMPANY
COMMUNICATION
In today's world one cannot ignore the new technologies. And we don't.
Not only do we continue with the traditional press, being seen in many of the worlds best magazines, but we are also one of the leading watch companies with social media. Our communication is about 2 things - the watches, and how they are used.
As proud makers of watches that are designed to be used in a sporting environment, and not just with a sports look, we let our Ambassadors use them in what they do best. And then we talk about it.
PRINT
The Alpina tradition has always been to communicate actively with its fans and owners. We use the traditional press, (international magazines, newspapers, TV), in which we advertise, but in which we also feature in terms of being seen on the wrists of the right people and editorials. And on a global basis.
SOCIAL MEDIA
One cannot escape Facebook - and we don't. As is correct for a company that is young at heart and vibrant, we are not afraid of the new forms of communication. Just as Alpina did in the past by publishing newsletters before it was the fashionable thing to do, so we have embraced it. We have one of the most visible and popular Facebook pages of all the watch makers. But we don't ignore the other players on the scene and we can be found on Twitter and Youtube, and almost everyday you'll find something new on our blog.
EVENTS
An Alpina watch is made to be seen and to be used. And we want you to know that they are not afraid of really being put to the test. This is why we often run events where the watch is rigourosly tested and used as it should be.
VIDEO
If an image is worth a 1000 words, how much more valuable is a movie? We have started to create videos showing our Ambassadors doing what they do best - and you will find a selection of their films in each of our universes. And as time passes, we will add more and more so don't hesitate to keep coming back.
top of page
Facebook
Blog
YouTube
Twitter